Sofia Kaman Fine Jewels - Creative Content Director
Creative Direction / Art Direction / Photography/Styling
Production / Creative Strategy
Over the almost three years I was at Sofia Kaman Fine Jewels, I worked collaboratively with designer and creative director Sofia Kaman to concept and execute 3-4 weekly content shoots as well as quarterly ad campaigns, email newlsetters, wesbite content, copy and new product development.
This was an opportunity to define the brand in a way that encapulated the artisanal romance of these hand crafted works. From first sketch to final product I was there to make sure that every part of the brand story spoke authentically to our audience.
This was also an opportunity to create an online expereince that felt as personal as the one you would recieve in store- part of my role was to bridge the gap between e-commerce expereince and brick and mortar store through carefully branded story telling and clear creative strategy.
Project
Creative Direction / ArtDirection / Creative Development
Production / Graphic Design and Layout
NEW CULTURE EDITORIAL
Team:
Models:
Christen Rhule
Torin Ashton
Photographer:
Caleb Thal
Photographer Assitant:
Juan Rodriguez
Stylist:
Pierette Noel Abegg
Hair:
Heather Lurk
Make Up:
Gia Harris
Team:
Models:
Christen Rhule
Torin Ashton
Photographer:
Caleb Thal
Photographer Assitant:
Juan Rodriguez
Stylist:
Pierette Noel Abegg
Hair:
Heather Lurk
Make Up:
Gia Harris
The goal was to create an editorial with third culture kids at heart. Gen Z and Millenials are often multicultural and influenced by the place they are from, the place they live and their family culture. I wanted to embody this fresh take on fashion and beauty in an editorial
Project
Creative Direction / Art Direction/Photography
Styling / Copywriting
Coy Culture - The Hottest Day of the Year
Editorial and Short Story
EDITORIAL TEAM
Model:
Sydney Furiuichi
Photo Lab:
Contact LA
Editorial and Short Story
EDITORIAL TEAM
Model:
Sydney Furiuichi
Photo Lab:
Contact LA
It was all about the attutide: mysterious, charming, brutally honest and against the grain of typical the “hot girl”. Sydney was perfect for this series of Polaroids and 35mm film images. Her fresh look juxtaposed with the attitude she embodied. I could picture her as the narrator of this little story. Her deeply personal recounting her conquest from the night before seems as though she is speaking to her Diary rather than a person.
Venice, Ca
It was the night after, the night after and as much as I’d like to wax poetic, it’ll suffice to say, it was either a long night or a short day? Whatever, I never can tell these days and I’m still wearing the clothes from last night. Actually, who are you to judge? I’m wearing the clothes, the makeup, oh, and somewhere on my body I’m sure I’m wearing the guy from last night. The guy whose pants and underwear lay on my floor like my grandfather’s sub-Saharan hunting trophy.
Salvatore is crying to be let out, my dog, not the man spread all over my bed. So I hook the leash onto his collar and shamelessly walk him down the steps of my faded 1960’s apartment, passed the kidney shaped pool. The practically radioactive LA Sunshine beats down, I’m already sweating before I get to the sidewalk so I unzip my jacket, honestly, I’m about to burst into flames as the pup finally does his business on some baby boomers rose garden. I pretend to be too absorbed in my phone to notice. Who has roses in this climate anyway? Salvatore’s morning routine is a Karmic gift for the clearly wasteful amounts of H20 it takes to keep those blooms radiant in 105 degree heat.
Before heading back into the refuge of my apartment, I dip my hair into the over-chlorinated pool. I turn on the kettle and stand in front of the fan, while my trophy from last night gets frisky with my ass. Since you and I are being honest with each other, I don't remember his name.
So, I look over my shoulder and half-heartedly ask “Hey, what’s your name?” He pouts.
“Don’t be hurt, I wasn’t gonna even offer you a coffee”
Project
Creative Direction / Photography/Styling/Copywriting
Array Photo Journal - Image as Poetry
EDITORIAL TEAM
Model:
Marquette FW
Set and Prop Design:
Ava Jones
Photo Lab
Contact LA
EDITORIAL TEAM
Model:
Marquette FW
Set and Prop Design:
Ava Jones
Photo Lab
Contact LA
Always inspired by the psychedelic predispositions of Alice’s Adventures in Wonderland it felt natural to shoot this editorial concept for Array Photo Journal’s Color Issue. Shot entirely on film as to capture the hue and vibrancy of the LA light. With set and prop design by Ava Jones to create a place that felt beween the Catapillar’s garden hide out and a fantasy teenage bedroom.
“As a teenager I would drive from my home near the projects of the San Fernando Valley through Laurel Canyon to Book Soup. On this drive I would watch the sceneray change from dirty gray concrete to lush sycamore and electric hued hanging bouganvillea. As I drove shifting through the gears my thoughts would shift as well. I would let my imagination wander. Like drinking mushroom tea I would be transported to a world of Aldous Huxley inspired colours, of his vibrant expereince of the hallucinatory, all hidden behind the hedge lined walls of Mt Olympus.
I would often try to imagine myself as the heroine, living a dizzingly colorful Tim Walker inspired life, but when I closed my eyes I could only picture blonde perfection, waif shaped bodies, the fanstasy never included someone like me. So when I became a photographer I wanted to try my best to re-create the stories I saw in my favourite fashion magazines but with women like me, so no one else would need to feel the sadness of not being able to feel like they deserve the fantasy.”
- S.L. Quintana for Array Photo Journal