Sofia Kaman Fine Jewels - Creative Content Director

Creative Direction / Art Direction / Photography/Styling
Production / Creative Strategy 

Over the almost three years I was at Sofia Kaman Fine Jewels, I worked collaboratively with designer and creative director Sofia Kaman to concept and execute 3-4 weekly content shoots as well as quarterly ad campaigns, email newlsetters, wesbite content, copy and new product development.

This was an opportunity to define the brand in a way that encapulated the artisanal romance of these hand crafted works. From first sketch to final product I was there to make sure that every part of the brand story spoke authentically to our audience.

This was also an opportunity to create an online expereince that felt as personal as the one you would recieve in store- part of my role was to bridge the gap between e-commerce expereince and  brick and mortar store through carefully branded story telling and clear creative strategy.


S  L  Quintana


About me:

We cannot change the gaze unless we are the gazers.

Growing up in Los Angeles in the 90’s I was surrounded by the stories and storytellers of Hollywood. I wanted to be part of that history, and part of the stories that shape the way we view ourselves and others. Throughout my childhood and early adulthood I very rarely saw these stories depict me, depict women that were not sterotypically beautiful, conventional or easily identifiable. Not seeing myself reflected in the cultural narrative gave me a sense of not being worth the attention of culture as a whole. I realized the only way to change this was to be the one with the creative control to create narratives that are inclusive of all people.  You see, I never want another girl to look in the mirror and think think they are not worthy of the dream.

About my work:

Telling your brand’s story through visuals is just half  of my work.  There is also the initial creative development,  planning, strategy and the careful consideration of your data and analytics. As a true left brain - right brain individual I strive to help you make the content that speaks authentically to your audience. As someone with a background in the arts I seek to put color, composition and attention to detail at the center of my work. 

I truly believe content should deepen connections and create a moment that leaves an impact longer then the .25 seconds it flashes on a screen. 

Reach out I’d love to talk to you, here about your project and help you create your story.

Culture should include all people and all types.